The Menlook Tribune

Menlook, the leading men’s fashion online store in France at the time, reached out to Philip and his co-art director Sylvain Vitrat to create a magazine inspired by traditional newspaper design to send to all of their customers, inform them on latest fashion trends, grooming routines, travel recommendations etc… The magazine managed to not only create a stronger bond with the consumers, but also educate them on brands. This editorialized content allowed Menlook a significant increase in sales.

Philip & Sylvain Vitrat designed the initial layout, choose the photographers and illustrators, directed the fashion and still life shoots and supervised the layouting of the magazine.